Theoretical Aspects of the Formation of the Assortment and Quality of Leather Goods on the Market of Donetsk
V. N. Kibzun, N. P. Nagornaya
State Organization of Higher Professional Education «Mikhail Tugan-Baranovsky Donetsk National University of Economics and Trade»
Abstract: The purpose of the article is to study the factors of the formation of the assortment and quality of leather goods in the regional markets of Donetsk. The scientific novelty consists in the development of ways to modify the assortment policy of the enterprise on the basis of consumer evaluation, structured analysis of experimental data, determination of optimal indicators of consumer properties of leather haberdashery, as well as improvement of the methodology for their assessment of quality and competitiveness. The factors forming the assortment of leather goods are specified, their influence on the formation of the assortment of the enterprise is shown, and in general, an analysis of the local market and suppliers of leather goods is made on the actual material. It is established that the research methods used in the work can be applied in the examination of the quality of leather goods, which will undoubtedly increase the efficiency of work.
Keywords: commodity market, competitiveness, consumer properties, demand, expertise, leather haberdashery.
Pages: 38-48.
Link for citation: Kibzun, V. N.; Nagornaya, N. P. Theoretical Aspects of the Formation of the Assortment and Quality of Leather Goods on the Market of Donetsk. – Text : electronic. – In: Proceeding of the Donbas National Academy of Civil Engineering and Architecture. – 2022. – Issue 2022-1(153) Modern building materials. – Р. 38-48. – URL: https://donnasa.ru/publish_house/journals/vestnik/2022/2022-1(153)/st_05_kibzun_nagornaya.pdf (date of access: 15.10.2024). (in Russian)
Issue 2022-1 (153)Journal: Proceeding of the Donbas National Academy of Civil Engineering and Architecture
Publish house: Donbas National Academy of Civil Engineering and Architecture