Analysis of the Competitiveness of Building Materials in the Market Donetsk People’s Republic
Abstract: The article discusses methods for increasing competitiveness in the production of building materials. The most important competitive factors are revealed, and an original methodology for analyzing the competitiveness of an enterprise (firm) is proposed, taking into account the influence on its level of both internal and external factors. From all of the above, the following conclusions can be drawn: – the building materials market is very diverse and complex. Therefore, competitiveness plays a big role. In order to sell its products in the desired quantities, the company needs to outperform its competitors under given conditions. To do this, each enterprise uses its own methods; – the competitiveness of the enterprise in the proposed methodology is considered from new positions as a result of the attractiveness of the industry and the competitive position of the enterprise in it. There are no examples of the implementation of this approach at the practical level, which involves a certain formalization of this procedure, in the economic literature.
Keywords: competitiveness, production of building materials, analysis methodology.
Pages: 96-102.
For citation: Nagornaya, N. P.; Kibzun, V. N. Analysis of the Competitiveness of Building Materials in the Market Donetsk People’s Republic. – Text : electronic. – In: Proceeding of the Donbas National Academy of Civil Engineering and Architecture. – 2024. – Issue 2024-1(165) Modern building materials. – Р. 96-102. – URL: https://donnasa.ru/publish_house/journals/vestnik/2024/2024-1(165)/st_15_nagornaya_kibzun.pdf (date of access: 19.11.2024). – ISSN 2519-2817.
Issue 2024-1 (165)
Journal: Proceeding of the Donbas National Academy of Civil Engineering and Architecture
Publish house: Donbas National Academy of Civil Engineering and Architecture
Journal: Proceeding of the Donbas National Academy of Civil Engineering and Architecture
Publish house: Donbas National Academy of Civil Engineering and Architecture