Outdoor Advertising Media and Information Objects as Part of the Spatial and Environmental Organization of Coastal Territories
Yu. A. Isaeva
Donbas National Academy of Civil Engineering and Architecture
Abstract: This article discusses issues in the field of subject-information support of the architectural environment of coastal territories with the help of outdoor advertising and information objects. A classification of these objects was made in order to identify possible options for their use in the improvement of the city. New and current trends in the field of outdoor advertising and media are identified, which are necessary for the relationship of a person with the surrounding architectural space. The advantages and disadvantages of the currently relevant methods for the implementation of outdoor advertising objects within the architectural environment are revealed. Variants of the use of information objects in the organization of the space of the coastal environment, as well as on the territory of resort towns, have been formed. The conclusion is made about the influence of the form of dissemination of information objects on a person as a recipient.
Keywords: trends, outdoor advertising, information objects, spatial-medial organization, classification, small architectural form.
Pages: 97-101.
Link for citation: Isaeva, Yu. A. Outdoor Advertising Media and Information Objects as Part of the Spatial and Environmental Organization of Coastal Territories. – Text : electronic. – In: Proceeding of the Donbas National Academy of Civil Engineering and Architecture. – 2022. – Issue 2022-2(154) Problems of architecture and urban planning. – Р. 97-101. – URL: https://donnasa.ru/publish_house/journals/vestnik/2022/2022-2(154)/st_15_isaeva.pdf (date of access: 15.10.2024). (in Russian)
Issue 2022-2 (154)Journal: Proceeding of the Donbas National Academy of Civil Engineering and Architecture
Publish house: Donbas National Academy of Civil Engineering and Architecture